Atlanta Braves
Despite ranking in the MLB's top 5 for attendance, the Atlanta Braves struggle to engage fans more focused on fun than gameplay. This AR experience attracts a newer audience, immersing them in the game without needing a deep understanding of baseball.
Gameday Pamphlet
Subway OOH
AR Experience
On Braves gamedays, fans can scan their roster handout pamphlets, bringing their favorite players to life in 2.5D over the field. The final version will include the entire roster.
