
Hyatt Wellbeing Collective
My Role: Video Editing, Strategy
To elevate Hyatt’s Wellbeing Collective, we created integrated campaigns targeting three upscale leisure audiences, using tailored voice, channels, and timing. These efforts resonated with travelers, adventurers, and tourism enthusiasts, meeting their unique needs and deepening engagement with Hyatt’s Wellbeing Experiences.
Tik Toks/IG Reels